Awareness Hub

How to Sell on Social Media

Are you making the most of social media as a sales tool for your organization? Social media is well known as an effective marketing tool, but it’s a powerful selling tool, too. By embracing social media as a way to sell, you can attract...

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Social Selling for Naysayers

The results are in – social media is an effective selling tool that you can’t afford to overlook. As a business person, your time is precious, so naturally you want to spend it on activities that are ultimately going to improve your bottom...

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Are You Talking to the Right People?

Social selling relies on connections, so how do you make sure you’re connecting with the right people? Talking to the wrong people means wasted time, and much fewer leads than if you talk to the right people. The trick is to qualify your...

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Social Listening for Sales

According to Twittercounter.com, the five most popular Twitter accounts have an average of about 47 million followers. The most recent statistics from Twitter show 255 million active users across the network. That means that if even if all the...

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Why Do You Social?

In the recent article The Secret To A Successful Social Media Strategy, Carmen Nobel reviews A Social Strategy: How We Profit from Social Media, written by Mikolaj “Misiek” Piskorski. The book tries to explain why some social networks succeed...

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