Would your business benefit from knowing more about what your customers need and how they interact with your brand? That kind of data is already at your fingertips. Where? On social media. Let’s take a look at why social media data matters, and how you can make the most out of it.
Why Social Media Data Matters
By paying attention to what your customers do on social media, you can learn a lot about them, which means you can better tailor your products and services to their needs. With social media mining you can:
- Better understand your customers’ needs
- See what is working for your business
- See what isn’t working for your business
- Find out why your customers choose you
- Find out why your competitors’ customers don’t choose you
Social media data mining puts your finger on the pulse of the latest sentiments, information, updates and more, ensuring that your business stays ahead.
What You Can Learn from Social Media
With social media you can learn about:
- Your customers. Who they are, where they are, what they do, and other demographic data. You can build up a clearer picture of your customers.
- Your customers’ pain points. What are they asking about? What are they trying to find? Social media gives you insight into what you can do for your customers.
- How customers respond to your content. You can learn what is popular and what brings you likes, shares, click throughs or conversions.
- Your brand reputation. Find out what customers love about your brand, what they want more of, and what they don’t like.
How to Mine from Social Media
The first step in mining data from social media is to figure out what you need to know. Starting with a question means you can build your data mining project around answering that question. It also makes it easier to choose the right tool for the job.
Most social media sites give you access to metrics, and you can also use a social media management tool to really zero in on your stats, such as click-through rates, follower numbers, retweets, post shares and more. Some tools will give you access to more data than others, so be sure to compare tools to find which ones give you the most accurate results.
Once you’ve pinpointed what you need, you can plan how to get it. For example, if you want to know the best time to post to Facebook, check your Facebook stats to see which posts get most activity, when they were posted, and whether there is a pattern. If you want to know your customers’ pain points, use a social listening tool to find out what they are discussing, and pay attention to comments and questions left on your profiles.
What to Do with the Data You Collect
So, now you know what question you need to answer and you’ve collected the data you need from social media, what next?
You can use social media data in many ways. Of course you’ll start by answering your question, but it goes beyond that. Once you know what your customers want, which updates are most successful or which posts are leading to sales, it’s time to decide what to do next.
Use the data you’ve collected to make improvements in your business. In a nutshell, to do more of what works and cut out what doesn’t. Use your data to review your products and services, tailor what you do to better match your customers’ needs and deliver more of what they like. Use it to hone your social media strategy to take account of what’s most successful.
Social media data is a treasure trove of information that can help you better understand your customers and deliver what they need and love, ensuring you stand out above the competition.