Get Tough on Your Social Media Profiles with Stack Ranking

Get Tough on Your Social Media Profiles with Stack Ranking

It’s time to get tough on your social media profiles. By applying stack ranking techniques, you can give yourself a clear overview of which profiles are performing best for your organization, and which ones need to shape up or ship out. Let’s take a look at how to stack rank your social media profiles.

What is Stack Ranking?

marketing_cubeStack ranking is a management technique in which managers are required to rank all their employees according to a bell curve. That means that they must allocate a certain number of employees to top spots, while other employees will have to be sorted into the lower spots.

The idea of stack ranking is to assess employees, so managers know who is doing the most for their business, and who needs to be reviewed.

Why Stack Ranking is a Brilliant Social Media Management Technique

Your social media profiles can be a mine of leads, sales, followers, and strong customer connections. Stack ranking helps you take a good, honest look at how your profiles are performing.

When you stack rank your profiles, you’ll be able to see which ones are working well and are worth investing time and effort in, and which ones are not.

How to Rank and Stack Your Social Media Data Profiles

Checklist_ImageThe aim of stack ranking is to assign each profile a place on the bell curve. Which ones will be your top ranking profiles, and which ones will settle at the bottom of the curve?

To answer that question, you first need to define what good or bad performance looks like. Ask yourself:

  • What are your parameters for success with social media?
  • What is your specific aim for each profile or campaign?
  • What data do you need to assess if that aim is being met?
  • Where can you gather that data?

For example, if you’re advertising a promotion on Facebook and you want customers to follow a link to your site to buy a product, you might measure:

  • Which posts get the most likes and shares (raising awareness)
  • Which posts generate the most click-throughs (encouraging action)
  • Which posts lead to click-throughs which lead to sales (conversions)

What success looks like will vary from business to business, but the core question is the same: How can you tell whether a social media profile is meeting its aims?

How to Follow Up After Stack Ranking

Once you’ve ranked and stacked your social media profiles, what do you do next? The answer is twofold:

  • Reward your best ranking social media profiles by prioritizing them and continuing to do more of what is working
  • Consider which of your mid – lower ranking profiles could be useful to your business if you encourage them to perform better, and which you should let go

Stack ranking your profiles gives you a definitive answer on which social media accounts are performing well, and which are draining your resources without much return.  Get tough on your social media profiles today – your business will thank you.

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