Social media is a fantastic place to find your ideal customers and start a conversation with them. There’s just one problem: Time is money, and if you’re not careful, social media can quickly become a money pit! Yes it’s free – and who doesn’t love a free promotional tool – but it’s all too easy to spend a lot of time on social media for very little return.
Do you want to make sure your social media activity is genuinely profitable for your business? Try out these ideas:
Build Your Audience
Social media is the ideal place to build your audience. No matter what your business, the chances are that your customers are on social media right now. They’re talking about problems that you could solve. They’re discussing their need for a business like yours, and their dissatisfaction with your competitors. Those are conversations you’ll want to join in on.
Once you’ve found the right people, you can use social media to start building an active, engaged audience. An audience who likes and regularly interacts with your content is a pool of potential customers. If you want to build your audience on social media, find the right people, start a conversation with them and build authority.
Your ideal audience is waiting for you on social media – get out there and start talking to them!
Boost Your Brand Image
Social media is a great opportunity to boost your brand image. In fact, it’s a good idea to keep your brand image in mind with everything you do on social media. Every time a customer makes contact with you on social media (even if it’s just viewing your profile), they should come away with a clear sense of who you are and what you stand for.
Pay attention to the following:
- Your profile picture and header. Use your logo as your profile picture, and incorporate it in your header too, or add some gorgeous pictures of your products if you sell physical items. Your profile picture and header should be instantly recognizable.
- Custom colors and images. Most social media sites give you color and image options. Match them as close to your brand colors as you can.
- Your tagline and bio. Write a tagline and bio that sums up your business. Tell your customers in one sentence what you do and how it benefits them.
- Your content. Every piece of content you post on social media speaks for your brand, so make sure it’s saying the right things.
- Comments you make. It’s not just your profile that counts – every interaction you have on social media says something about your brand. From the words you choose to the way you handle conflict, always keep your brand image in mind.
Every thing you do on social media is a public calling card for your brand. Keep your colors, images and tone consistent across all your social media profiles to boost your brand image and help you be unforgettable.
Automate Your Social Activity
If you want to make social media more profitable – automate! Try using a site’s own queue feature, or invest in some marketing automation software if you want to make a real impact. Automating your social activity saves you time. Instead of having to manually post every single update, you can just set your content schedule, and relax. You can use marketing automation to cross-post to multiple social channels at once, and manage multiple accounts at one time. Automating your social activity means spending less time on social media without compromising on the quality of your posts.
Know Your Audience
The better you know your audience, the more effectively you can target your content. Make the most of social listening and social prospecting tools to find your audience. From brand mentions to key phrases and buying signals, social listening and prospecting tools help you zero in on the conversations you need to know about. Once you’ve found your audience, listen to them. What words and phrases do they use? What problems are they trying to solve? What are the most frustrating things in their life or business right now? Now let them know how you can solve those problems for them. Craft content that feels like it was written just for them and you’ll see your audience grow.
A “post and hope for the best” approach is never profitable. Instead, make the most of social media analytics to understand how your audience interacts with your content. Take a look at the following:
- Which posts are most popular in terms of likes or shares
- Which days or times garner more interaction
- Who is interacting with your posts
- Which posts lead to the most click throughs, downloads or other interactions
- Which platforms are performing best
Use the data you gather to fine tune your social media content schedule for maximum likes, shares, downloads and more. Pour your energy into the content types and platforms that are performing best for your business, and let the rest go.
Your email list is one of the most powerful marketing tools at your disposal. When someone signs up to your email list, they’re letting you know they’re interested in hearing from you. They want to know more. If you’re looking for the right customers – your email list has them!
Another reason to build your email list? It’s under your control. Social media is fantastic, but Facebook or Twitter still has the ultimate control over your account. Build your email list so that if anything happens to your social profiles, your customers will still only be a couple of clicks away. A post saying “hey join our mailing list” isn’t likely to get the result you want! However, you can use social media to drive email sign ups by promoting opt in offers that require an email for download.
Partner With Influencers
Who do your customers trust more – someone they know or a business they’ve only just met? If you can partner with some influencers it’s like a personal recommendation for hundreds or thousands of prospective customers at once. Start by identifying the key influencers in your industry, and then make a plan for reaching out to them. Don’t just get in touch and ask for a favor – get in touch and make yourself useful. Craft some content aimed just at making a connection with them. Offer them something, show yourself to be useful, and then reap the rewards when they talk about you to their followers.
When it comes to social media, the only thing you really have to part with is your time. Use that time wisely and you’ll turn social media into a lead generating, sales boosting marketing tool for your business.